Red Bull (auto) sport sponsoring

[RVV]

Nu vind ik zelf het Red Bull spordrankje niet veel aan, en begin jaren negentig hadden deze energie drankjes zelfs nog een schimmig imago, door sommige mensen (experts) zelfs slecht bevonden voor de volksgezondheid en die probeerde dit soort drankjes te verbieden. Anyway dat is allemaal verleden tijd want het energie drankje schijnt zeer populair te zijn, tenminste als ik dat mag conluderen uit de immense sponsor activiteiten/budgetten van Red Bull. Het viel me al langere tijd op maar linkje wat Robin plaatste over de Z4 racer deed me besluiten om er eens een topic over te openen.
Hieronder allerlei sponsor uitingen.

Volgens mij is er wereldwijd geen fabrikant die zo alom vertegenwoordigd is in sportsponsoring, de budgetten, voor het vliegen en de formule 1, WRC rally, DTM moeten echt immens zijn dat ik me bijna afvraag of dat allemaal terug verdiend kan worden ?

[img:600:368]http://www.formula.hu/galeria/509855869 ... resize.jpg[/img]

[img:800:535]http://img501.imageshack.us/img501/8639/rb39hp.jpg[/img]

[img:400:275]http://www.lawdogsports.com/images/Red-Bull-9.jpg[/img]

[img:500:375]http://perso.orange.fr/toutlevtt/Images ... Bull03.jpg[/img]

[img:800:600]http://home.pages.at/funmax/rasenlogo.jpg[/img]

[img:800:533]http://photos.jibble.org/albums/Longlea ... G_5336.jpg[/img]

[img:290:247]http://www.free-picture-graphic.org.uk/ ... -vixen.jpg[/img]

[img:360:240]http://bikemag.com/news/newsarchive/red ... -start.jpg[/img]

[img:796:551]http://www.teamtoday.org/Portals/21/ima ... 20Bull.jpg[/img]

[img:1024:768]http://www.aeroclubpadova.it/airshow/Re ... edbull.jpg[/img]

[img:800:600]http://www.totalmotorsport.co.za/images ... 02_big.jpg[/img]

[img:500:351]http://www.blaisracing.com/assets/image ... _40002.jpg[/img]

[img:458:238]http://i.eurosport.com/2006/04/07/26796 ... 58-238.jpg[/img]

[img:450:300]http://common.weblogsinc.com/common/ima ... 058607.JPG[/img]

[Sjaak Langendoen]

Dit betekent dat red-bull veel verkocht wordt,anders trek je dat niet als fabrikant.

[Erick]

Niet alleen in de autosport. Hier nog een paar voorbeelden.

[img:1024:768]http://photos.motorcycle-usa.com/Red%20 ... 20Team.jpg[/img]
[img:488:320]http://www.bayfrontparkmiami.com/media/ ... odsack.jpg[/img]
[img:1500:1003]http://download.dolomitenmann.com/image ... rown10.jpg[/img]
[img:600:450]http://www.daylight.be/images/Red%20Bull/DSCF1783.jpg[/img]

[Rein]

Idd het word erg veel verkocht. Het immitatie spul ook heel erg veel (Red Bull is redelijk duur volgens mij) zoals Golden Power van de Aldi. Ik vind het zelf super ranzig.

[M@rcel]

Red Bull is in Azie veel bekender dan hier in Europa. Daar worden al jarenlang mierzoete drankjes (zonder bubbels) in kleine glazen flesjes verkocht die vooral onder beroepschauffeurs gretig aftrek vinden. (geen rijtijdenwetten)


In Thailand, waar het goedje uitgevonden is heet het Kraiting Deng oftewel...rode stier

Description: You are bidding on 1 case of Original Red Bull in 50 Classic brown-glass bottles,
imported from Thailand. This is the stuff that started it all. Actually, this stuff has been around
for a long time, but was not widely popuplar outside of Asia until some smart Austrian guy discovered it
in Thailand while on a business trip. He loved it, bought the rights to make & market it outside of Asia,
and then watered it down, carbonated it & made millions. Know as KRATINGDAENG-L in Thailand, Thai Red Bull
is non-carbonated and stronger than blue-and-silver Red Bull generally sold in the U.S. (Each 150-ml bottle
has 800mg of Taurine. That's 1333mg per 250-ml, which is 33% more than the blue-and-silver cans.
It also contains Inositol and Dexpanthenol, two ingredients not in the other Red Bull.)
It works better as a mixer and tastes great with Sprite (just my opinion).
Red Bull gives you an energy boost, helps you cope with stress, and keeps you alert.
Each bottle is 150 ml. Expiration Date: Jan 2005

[Sjaak Langendoen]

Red Bull met jagermeister wordt vliegend hert,niet teveel van drinken anders ga je achteruit lopen

[Dutch]

En dat ook nog met maar drie dagen werken...

A lot of successful organizations organically orchestrate their success and go with the flow of the moment. Right now, Grameen Bank, Microsoft (particularly its first 10 years), Linux, Saddleback Church, and Red Bull come to mind. I'm always looking for counterintuitive examples of patient success. Folks that live: Go Slow to Go Fast.

Dietrich Mateschitz leads by example: He makes sure to work only three days a week so that he can live the life of extreme sports that his brand endorses.

Mateschitz has so far resisted the temptation to go public. Without pressures from a board and shareholders focused on quarterly profits, the company is free to concentrate on doing what's right for the brand and the business in the long term. How fascinating and old-school. Imagine a company that can actually manage its brand rather than its stock price. Patience is crucial when it comes to co-creating a brand with your market. The U.S. success was five years in the making. There is hardly a conglomerate around that would have allowed such a time-consuming marketing scheme to unfold. And yet look at how Red Bull dominates the American energy drink market now.

To Mateschitz, a company, above all else, should be about producing a quality product and coaching its people. "If someone preaches profit-maximizing as a company's highest goal, then that's simply wrong. Hell, it's criminal," says Mateschitz. Before you start giggling about such naivete and lack of worldliness, let me briefly remind you that Mateschitz's personal wealth is estimated at about $5 billion. Amen, brother.

Van 5 miljard dollar kun je heel wat autootjes laten, bootjes laten varen en vliegtuigjes laten vliegen!

En zoals het artikel terecht stelt: Red Bull is niet beursgenoteerd, dus Mateschitz mag doen met het geld wat hij wil. En dat doet hij dus ook...

[RVV]

5 miljard WOW Maar in vergelijk tot bv Coca Cola (ook frisdranken) sigaretten geld.

[Dennis Cavallino]

Dat is zijn eigen kapitaal, bedrijf is nog veel rijker. En zijn bedrijf is veel jonger dan Coca Cola. Vergeet niet dat sponsoring je winstbelasting reduceert, dus meer winst is meer sponsoring. Meer sponsoring is meer naamsbekendheid, meer omzet, meer winst etc.... vicieuze cirkel met vleugels dus. 8)


Ontwikkeld in Thailand? Maar Red Bull komt uit Oostenrijk. Hoe zit dat? Gewoon kopie van bestaand iets genomen en dan marketingplan eromheen gebouwd??

[Bruno]

Die gast van RedBull bezit ook een hele vloot van classic vliegtuigen. Mooi is dat ... doen wat je wilt.

[Dennis Cavallino]

Heeft 'ie ook een Mustang P51? Zo'n ding zou ik wel willen als ik geld teveel had.

[M@rcel]

Red Bull was initially developed in Thailand, and the rights were bought to market it world-wide excluding Thailand, which continued producing it's own brand. Red Bull in Thailand has a different formulae and marketing plan than the non-Thailand version. (Eds

In Thailand heb je overigens bij iedere 7-eleven of andere kruidenier wel een hele koeling vol met Kraiting Deng, maar ook vele andere merken.
Lange autorit voor de boeg....inslaan en gaan...

Die flesjes Kraiting Deng kan je overigens hier ook bij de Thaise toko kopen (Bangkok op het Spui).

[M@rcel]

[img:350:495]http://www.durchschaubar.de/siamthaisho ... lasche.jpg[/img]

[img:451:694]http://www.bloggie.com/wp-content/images/redbull_ad.jpg[/img]

[Edwin van der Velden]

http://www.seat.nl/home/occasions/zoek_ ... nl,00.html

[Dennis Cavallino]

Grappig zeg, dat het al zo oud is. Ik ben dus echt compleet in die marketing gestonken begin jaren '90 toen het 'illegaal uit Oostenrijk' kwam en dacht dat het dus een nieuw drankje was?? Geniaal.


@Ed:

Carrosserie Ruimtewagen

NEXT! 8)

[RVV]

SEAT Altea Ruimtewagen Sport-Up 2.0 TDI 103kW/140pk DSG/aut.6
Prijs € 45.000
Carrosserie Ruimtewagen
Bouwjaar 2005
Motorinhoud 2.0
Vermogen 103 KW
Brandstof Diesel
Kilometerstand 20.000
Versnelling Automaat
Kleur Anniversario Blauw
Gewicht 1440 kg
Datum deel 1 15-8-2005
BTW verrekenbaar Ja
Garantie 6 maanden
Uitgerust met ABS; Airbags voor; Automatic climate control; Alarmsysteem; CD speler; Centrale deurvergrendeling afstandbediend; Cruise Control; Deelbare achterbank (ongelijke delen); Elektrisch bedienbare ramen; Lichtmetalen velgen; Metallic lak; Mistlampen voor; Navigatiesysteem; Startonderbreker; Stuurbekrachtiging; In hoogte verstelbaar stuur; Zij airbags voor; Gordijn airbags voor; Sportstoelen; Boordcomputer; Traction control; Elektrisch bedienbare buitenspiegels
Mededelingen Nieuw Prijs ligt rond de 70.000,- een echte Limited Edition.
Beschikbaarheid Demonstratie auto

70000 euro voor een seat Altea

[Dennis Cavallino]

Hier staat het hele verhaal. Waarheid lag dus een beetje in het midden:

http://www.speedace.info/red_bull.htm

A REFRESHED CREW IS AN EFFICIENT CREW





In 1982, Dietrich Mateschitz learned about so-called “tonic drinks”, which enjoyed wide popularity in Asia. While he was sitting sitting in the bar at the Mandarin Hotel in Hong Kong he got the idea of marketing those particular functional drinks outside Asia. This was not a new idea, but a variation on the Lucozade theme, another popular energy drink marketed by Smith Kline Beecham. However, Red Bull included other ingredients to achieve a different flavour.

So it was that in 1984, Mateschitz founded the Red Bull GmbH company. He fine-tuned the product, developed a unique marketing concept and started selling Red Bull Energy Drink on the Austrian market in 1987. Red Bull rapidly gained in popularity, giving people wings right from the start. In 1992, Red Bull touched down in its first foreign market, in Hungary. Today, Red Bull is energizing over 100 countries around the globe, such that many superstores have copied the idea with their own brand products, which invariably are inferior in one aspect or another.





Red Bull Energy Drink
Category: US Energy Drinks; Packaging: 8.3 oz can

While our opinion on Red Bull's flavor hasn't changed -- it is truly painful to drink -- we will give Red Bull credit where credit is due. Namely, the brand power that this product has created is truly amazing. Many people in the industry may hate Red Bull, but without Red Bull there wouldn't even be a market for the other 150+ products currently crowding the shelves. However, Red Bull faces some potential bumps in the road in the coming 24 months. First, the product has completely oversaturated the market -- Red Bull is in just about anywhere that you can fit a mini-cooler as well as mass merchandisers, bike shops, bars, etc, etc, etc. This could result in Red Bull becoming passe by removing the "cool" factor that made the brand so successful. Second, while other companies are improving formulations, flavors, and packaging, Red Bull stays the same. Will consumers find something that truly works better? Third, from our point of view Red Bull has a less-than-stellar industry reputation -- and many people are praying for their demise as a result. Finally, given that Red Bull is a one trick pony (compared to others such as Coke and Pepsi), the party is in serious jeopardy if sales start to slump, a price war starts, or press over energy drink health concerns start to proliferate (hypothetically speaking). Overall, tremendous brand power right now, but does it have true staying power to last another 5 years as number one?

Ingredients: carbonated water, sucrose, glucose, sodium citrate, taurine, glucuronolactone, caffeine, inositol, niacin, D-pantothenol, pyridoxine HCL, vitamin B12, artificial flavours, colors

Nutrition Facts: Serving Size: 8.3 fl. oz Servings per Container: 1 Amount per serving: Calories: 110 Total Fat: 0g Sodium: 200mg Protein: 0g Total Carbohydrates: 28g Sugars: 27g






Red Bull Sugar Free
Category: US Energy Drinks; Packaging: 8.3 fl oz can

(Second testing) When we first heard about Red Bull Sugar Free we were extremely intrigued. First of all, this is a real test for Red Bull in that this is their first product extension in the US. Second, when you take the sugar out of a medicinal tasting beverage like Red Bull, we weren't quite sure what to expect. The flavor is basically the same as the original but with artificial sweetener. Not very exciting. In addition, they used the same packaging as the original. Not very innovative. Overall, it's the same old stuff, but with a different sweetener. This being said, we don't think Red Bull passed the product extension test.

Ingredients: carbonated water, sodium citrate, taurine, glucuronolactone,caffeine, acesulfame k, aspartame, inositol, xanthan gum, niacinamide, calcium pantothenate, pyridoxine hcl, vitamin b12, artificial flavors, colors

Nutrition Facts: serving size 1 can; calories 10; fat 0g; sodium 200mg; total carb 3g; sugars og; protein less than 1g; niacin 100%; vitamin b6 250%; vitamin b12 80%; pantothenic acid 50%






Red Bull Energy Supplement
Category: Int'l Energy Drinks; Packaging: 150ml glass

Right from the start, Red Bull Thai edition looks quite different than its US or European counterpart. Packaged in a 150ml glass bottle and labeled as a liquid vitamin supplement, the packaging definitely presents the product in a different light than the stock 8.2 oz can that energy drinks usually come in. As for the taste, the core flavor is the same as the other formulations, but this one is not carbonated and is much sweeter than the others. Not too mention that the taste is actually palatable. Overall, much better than the US formulation. Give it a try.







More than a billion cans of Red Bull are consumed each year. Responsibility for the unparalleled success of the world’s No. 1 energy drink is shared by the company's 1,850 employees, of whom around 200 work at Red Bull Headquarters in Fuschl am See, not far from Salzburg/Austria.

Red Bull is much more than a soft drink. It was made for moments of increased physical and mental stress and improves endurance, alertness, concentration and reaction speed. In short: it vitalizes body and mind. The effectiveness of Red Bull Energy Drink has been proven by a large number of scientific studies and is appreciated by many of the world's top athletes and drivers, opinion-leaders and hard-working people with active lifestyles.

[JeroenT]

Mag deze ook meedoen?

[img:480:506]http://img504.imageshack.us/img504/125/img16902py.jpg[/img]

Auto is nu wel even "dood" helaas.
Van het weekend gaat er een nieuwe kop op.

[Sjoerd]

Redbull spendeert 30-40% van haar omzet aan promotie & advertising. Bij een hoge omzet kom je dus wel aan alle uitingen.

Weet niet precies wat een blikje kost in de winkel, maar reken maar eens terug wat het echt kost.

- 6% btw\
-20% winkelmarge
-20% import/landenmarge
-15-20% netto marge red bull
- 30-40% reclame
- 10% overhead

[Stéphane]

@Sjoerd: Precies. Dat spul zal hooguit 5-10 Eurocent kosten om te produceren. Wat dat betreft ideaal om hoge marges op te halen. Dan ook nog een beetje volume en klaar is Dietrich. Goed geboerd, om het zo maar te zeggen

[Robin]

Dat Golden Shower van de Aldi is bocht.

[Mari Oh Oh!]

Ik vond het altijd een gaaf merk, maar met die overexposure wordt dat wat mij betreft alleen maar minder. Ze doen een beetje tèveel hun best om jong, cool, hip, stoer en trendy over te komen. De kleurstelling op wagens blijft wèl gaaf, maar dan wel de kleuren van het blikje, dus donkerblauw metallic en lichtgrijsmetallic. Dezelfde kleuren als de promo-wagens dus. In bijvoorbeeld de RBR wagen zie je dat niet zo mooi terug. De DTM Audi doet het dan al een stuk beter.

[markk]

Ik vind het gore troep
Mark.